Innovative traditional festival celebration forms, Shanghai Internet enterprises’ series of activities for “Chinese festivals” are very attractive.
Under the trend of “National Style + National Tide”, “Intangible Cultural Heritage + AI”, “Science and Innovation + Cultural Creation” and more, Shanghai’s Internet companies are promoting China’s traditional festivals in innovative ways, carrying the essence of these festivals to a wider audience. The flavor of these “Chinese Festivals” is rich and full of vitality in Shanghai.
The Spring Festival has just been inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, triggering a wave of excitement and hope for a more festive atmosphere.
Bilibili, a popular video platform for China’s younger generation, is set to launch the “New Year Celebration with Intangible Cultural Heritage” campaign, leveraging its influential Up Creators and professional production teams to introduce more young people to Chinese culture. Through the campaign, Bilibili will showcase videos on “Year Culture”, live streams about the festival, and other content related to intangible cultural heritage.
Meanwhile, Xiaohongshu, a social media platform with over 300 million monthly active users, is focusing on intangible cultural heritage, traditional crafts, and national styles for the Spring Festival. It will promote activities like “New Year Celebration with Traditional Craftsmanship” and launch a map showing the most “festive” places in China.
Not only the Spring Festival, but other Chinese festivals such as Lantern Festival, Dragon Boat Festival, Mid-Autumn Festival, and Double Ninth Festival are also being actively promoted by Shanghai’s Internet companies. For instance, Bilibili has plans to launch the “Wonderful Lantern Festival” campaign in February 2025.
AI, short for artificial intelligence and also a term for love in Chinese, is being integrated into these festivals by Shanghai tech companies. Soul App, for instance, plans to use AI technology to promote the Valentine’s Day festivities by encouraging users to engage with virtual beings and scenarios. Bilibili will leverage AI in combination with intangible cultural heritage to promote digital and intelligent inheritance of traditional culture.
Game companies like Mihoyo and Pokem City are also exploring the integration of traditional Chinese culture into gaming. Their products like “原神” (Genshin Impact) present traditional festivals in-game, allowing players to experience the charm of these festivals while enjoying the game. Meanwhile, Boke City has launched the “Game Literacy Program” to educate children and youth about the essence of Chinese festivals through gamification.
E-commerce platforms like Pinduoduo and DeWu are also getting involved, offering special discounts and promotions on traditional products during these festivals, promoting not only consumption but also the spread of culture.
Shanghai’s Internet companies are meeting to discuss how they can best promote Chinese traditional festivals. They emphasize their commitment to promoting the innovation and development of traditional Chinese culture, aiming to enhance the influence and appeal of Chinese civilization through online and offline activities that engage people across different generations.
In conclusion, Shanghai’s Internet companies are at the forefront of promoting Chinese traditional festivals in innovative ways, ensuring that these festivities are not just celebrated but celebrated with pride and joy. These companies are not just business entities but also cultural ambassadors, carrying forward the rich traditions of China to a global audience.
